# LinkedIn Ads + Attribuly Integration

Track complete customer journeys from LinkedIn ad clicks and get real-time ROAS measurement with profit calculation for B2B advertising.

✅ Free trial • No credit card required • 10-minute setup

## LinkedIn Ads Integration Core Features

Achieve precise advertising performance tracking and profit analysis through deep integration between Attribuly and LinkedIn Ads

### Complete Customer Journey Tracking

Visualize the complete customer journey from LinkedIn ad clicks to final conversions, including cross-channel touchpoint analysis and attribution modeling.

- Real-time tracking of LinkedIn ad clicks to conversion paths
- Multi-touch attribution analysis
- Cross-device user behavior tracking
- Customer lifetime value calculation

### Precise ROAS Calculation

Calculate return on ad spend based on real conversion data to help optimize LinkedIn advertising strategies and budget allocation.

- Real-time ROAS monitoring and reporting
- ROAS breakdown by campaigns and ad groups
- Historical ROAS trend analysis

### Profit Calculation & Analysis

True profit calculation considering product cost, ad cost, shipping cost, and other relevant factors, providing more accurate advertising performance metrics than ROAS alone.

- Product-level profit margin analysis
- Ad cost vs profit comparison
- ROI vs ROAS comparative analysis

### B2B Marketing Optimization

LinkedIn advertising optimization features designed specifically for B2B marketing scenarios, including lead value calculation and sales funnel analysis.

- Dynamic Lead value calculation
- Leads by campaign and ad group
- Cost per lead
- Conversion rate per lead
- Long-term customer value prediction

### ROAS vs Profit: More Accurate Advertising Performance Assessment

Traditional ROAS only considers revenue, while our profit calculation accounts for real costs, providing more accurate return on investment analysis.

#### Traditional ROAS Calculation

- Ad Revenue: $10,000
- Ad Spend: $2,000
- ROAS: 5.0x

#### Attribuly Profit Calculation

- Ad Revenue: $10,000
- Product Cost: $4,000
- Shipping Cost: $1,500
- Ad Spend: $2,000
- True Profit: $2,500 (1.25x ROI)

## LinkedIn Ads Integration Setup Guide

Two simple steps to complete LinkedIn Ads integration with Attribuly for comprehensive attribution tracking.

### Authorize LinkedIn with OAuth

Securely connect your LinkedIn Ads account through OAuth 2.0. Attribuly will automatically apply URL parameters for seamless integration.

#### Setup Steps:

- Click 'Connect Now' button
- Login to your LinkedIn Campaign Manager account
- Authorize Attribuly to access your ad data
- Verify connection status and permissions

### View Attribution Report

Access comprehensive attribution reports to track the complete customer journey for each order from LinkedIn ad clicks to conversions.

#### Setup Steps:

- Navigate to the Attribution Dashboard
- Select "Channel" dimension,
- Click conversion numbers
- Get a detailed breakdown

### Quick Setup Checklist

Ensure the following items are completed for optimal LinkedIn Ads tracking performance:

- LinkedIn Connected: OAuth authorization completed
- Spend Data Displayed: Ad spend data correctly shown