# Meta Ads

## Highlights

- 99% accurate attribution
- 2x retargeting audiences
- +40% users identified

## Category

Ad network

## Plan

Free

[Connect now](https://app.attribuly.com/cherry/#/integrations/meta) [View documentation](https://support.attribuly.com/en/articles/6859245-facebook-server-side-tracking)

## Why Integrate Meta Ads with Attribuly?

### Accurate attribution

Improve attribution precision with click-based tracking and view-through attribution. Get 99% accurate conversion tracking that helps you understand true campaign performance.

### CAPI + enriched data

Leverage Conversions API (CAPI) with enriched customer identifiers for enhanced data quality and matching. Achieve 2x retargeting audiences on Meta ads.

### Custom audiences sync

Seamlessly sync customer segments to Meta Custom Audiences for improved targeting and retargeting. With AAN, dramatically increase retargeting of high intent visitors.

## Only 3 steps to integrate

### Step 1

#### One-click to connect your account

Our secure integration ensures your data is protected.

- Secure OAuth authentication
- Automatic tracking parameter setup
- Real-time data synchronization

### Step 2

#### Get accurate attribution reports

Show the true impact of your Meta Ads campaigns with better tracking.

- Click-based and view-through attribution
- Cross-device customer journey tracking
- Real-time conversion tracking

### Step 3

#### Leverage CAPI & custom audiences

Track enriched identifiers and sync segments for better retargeting.

- Server-side tracking with CAPI
- Automatic audience synchronization
- 2x improved targeting performance